About IDK

Ident-A-Kid provides the nation’s largest Child Identification Program with over 20 years of success stories. The company is continually focused on child safety programs that keep pace with the changing needs of parents and schools across the country, leveraging new technologies in child safety.

Our Immediate Response Card software utilizes an extremely fast digital data acquisition system. A complete profile of each child, including fingerprint, photograph, height and weight, is acquired in less than 15 seconds. Our educational programs and product development efforts are unmatched in providing parents, schools and communities with the latest in identification technology and the most current and effective approaches for child safety.

Ident-A-Kid was recognized by Inc. magazine as one of the fastest growing private companies in the U.S., and Entrepreneur magazine named Ident-A-Kid as the No. 1 child safety franchise system in the country. Our growth is a direct result of the consistent quality of our products and services, and the growing importance of child safety in the world today. Parents, schools and communities across the country rely on Ident-A-Kid as a responsive, respected and ardent advocate of child safety.

Our History

Our founder, Robert King of St. Petersburg, Florida, created the first Ident-A-Kid card in 1986 after he heard that a friend of his had lost her son while shopping at a mall. She said that she “just turned away for a second and he was gone." In the moments that followed, she was unable to describe her son to authorities because near-hysteria had rendered her speechless. Fortunately, her son was found a few stores away seemingly unaware of what his mother had just been through.

Within months of Mr. King providing the child ID cards to friends and neighbors, a local elementary school offered to be the first school in the country to offer the Program on a "Parent Option Basis". As the Program grew, people in other communities started contacting Mr. King about obtaining an Ident-A-Kid card for their children.

Since then, the interest in our Program has been overwhelming and continues to grow. Ident-A-Kid is based out of St. Petersburg, Florida and has nearly 300 Program Directors throughout the United States and Internationally, serving thousands of communities. In fact, Ident-A-Kid’s services are now offered to over 7 million parents annually.